“Social media is about sociology and psychology more than technology.” – Brian Solis
If one takes a walk down the memory lane of how the world of marketing and advertising has changed over the years, it will be only an understatement to say that it has changed radically. Every now and then we come across a new trend or what the gen-next calls a Fad, which is followed and observed by marketers, and with each passing day these fads keep evolving and changing dynamically.
If you have an established brand or are someone who is on the verge of coming out with a new name for the market, you ought to try and give a chance to social media marketing, because let’s face it, contrary to what most of us believe it is not just a fad that will pass over but is a constantly evolving medium that is here to stay.
Are you wondering whether or not you need to indulge in the field of social media marketing? Are there any signs that you can follow to understand whether or not there is a need for you to invest in social media marketing? Here is a guide that will help you analyze the signs that show that your business needs to invest in social media marketing fad.
Does my Business need Social Media Marketing?
There is no denying that for all those old school people there are several other channels through which they can market their product/service, however, with the far ending reach of the internet, the mediums such as that of TV, print and hoardings are slowly becoming obsolete.
“One of the main reasons why this has happened is because more and more business owners have understood that the budget and the reach of these mediums are limited and not that viable.” Said by one of the Healthcare Management Assignment Help experts from GoAssignmentHelp.
Increasingly, most of the advertisers and marketing agencies have realized that the more susceptible, economical and profitable means of advertising is definitely that of social media marketing. So, if profits and reach are the two things that you aim to achieve with each of your marketing plans, then it is about time you invest in the social media programme.
Pocket-friendly and dynamic: are you already doing everything that is listed in the traditional ways of marketing, and still not getting a head start? After having spent tons of money on marketing gimmicks are you still not satisfied with the returns? Well, time to say goodbye to the taxing and expensive rote marketing methods, and saying hello to the economical means of reaching millions within a span of a few seconds. In the case when you are looking to redefine your strategy and give it a fresh lease of life, social media marketing is something that your business can absolutely not ignore.
More than physical address people ask your global address: tired and frustrated of people asking you about your website, Instagram and Facebook page more than your actual physical address? Well, it’s about time that you get one. Let’s face these days more than your physical presence people wish to reach you on the digital access points. This is proof enough of the fact that it is about time that you get your business the much needed social media reach. After all the era today is to be out there on the world of the wide web.
Your competitors are famous: does it happen that the moment you type in your business type the first name that crops up is of your competitors? Wondering why your name is nowhere on the list? It’s about time that you think more about your digital presence than your local presence. These days it is most evidently true that all that is visible is what actually sells, and increasing your digital presence is one sure-shot way of doing so. Time to break the traditional norms of marketing and opting for the social media marketing route.
Just managing does not suffice: for all these years have you just managed to break even in terms of ROI spent on marketing and promotion? Looking for that ultimate means of doing more than just breaking even? Then this is one big sign that shows that it is about time that you invest in social media marketing. There is a big difference between just managing and making profits on the whole. So, if you are looking for an opportunity to finally play some big numbers, it is a must that you realize the potential that social media marketing holds.
Undermined Homepage traffic: so you managed to remain a bit tech-savvy and got yourself a website, however, there is absolutely no footfall and no one is even landing on your homepage! Worried? Well, you have all reasons to be worried, because despite your sincere efforts there is no movement at all. And, this is the other signal that shows that you need to buck up and strategize your reach on social media marketing. These days most social media pages such as Facebook and Instagram are interlinked to your official website and homepage, and having a digital presence there, means increased traffic on your homepage.
Instant customer satisfaction and reach: gone are those days when your customers had to come all the way to your office to register a complaint or engage your services. Believe it or not, but today thanks to social media marketing, they can get so much more done without being there physically. Far extensive coverage and reach on social media platforms also mean that it is easier for your target audience to reach you and gives them a better customer engagement experience after all most of us are always online and out there.
It may seem very unconventional and it may take some time till you actually get a hang of what works and what goes kaboom on the social media marketing platform. Having said that, it is also true that once you get pro at handling and creating social media content that is eye-catchy and interesting, there will be no looking back.