Social media has been more than a means of communication between individuals. It is recognized to be a powerful tool to promote a business. But not all business owners have dipped their toes into the world of digital marketing. Some are left behind, wondering why their competitors are gaining more than they do.
But it’s not too late for you to get your head in the game. If you want to reach out to your audience, drive more traffic to your site, gain more potential customers, and grow your profit, social media will be the best way for you to do all of these.
Here are ways you can promote your online business using social media.
Boost your Business Using Social Media
There are about 3.4 billion active social media users every day. Those numbers of users will make you realize why you have to start promoting your brand on social media.
Choose the Appropriate Platform
Before you go making multiple accounts for your business, you have to know which platform works best for your business. Remember that not all social media accounts are made for every business.
Different Social Media Platforms and Their Possible Use.
• Pinterest: This platform contains more visual content. If you are into photography or anything that involves visual appeal, you can use this platform. Also, Pinterest has been a great way to boost sales for e-commerce shops.
• Facebook: It is the most famous social media account, and users of this account can boost their lead and focus on customer service.
• Instagram: It is similar to Pinterest, where visual content is the main focus. In recent years, Instagram has already transformed its platform into a place for businesses to sell their products, particularly with their Shoppable Posts.
• LinkedIn: It connects B2B and B2C, unlike in other platforms that focus more on B2C business.
• Twitter: It’s a platform design for Millenials, where businesses can post short news or updates with their account.
• TikTok: This platform has billions of downloads. It’s a new market where marketing experts are trying to infiltrate. TikTok is common among Gen Zs.
• YouTube: This is a place for posting video content.
If you have decided what your business needs are, you can now choose which platform will best suit your campaign.
SET GOALS
Setting goals is an important part when getting into social media. You cannot just create an account and keep posting content. There will be no return in your investments if this is how you approach social media marketing.
If you set goals, you’ll cut down the process of uncertainty, and you’ll know what you can show your followers.
Some examples of goals are lead generation, drive traffic to the website, increase sales, and to engage with customers.
POST CONSTANTLY
Getting your hands into social media requires effort. It’s not just about posting whenever you want to post. It requires a specific time in a day and how many times a week.
The number of posts depends on the social media platform used.
- Twitter: 15 Tweets a day
- Facebook: Once a day
- Pinterest: 11 pins a day
- LinkedIn: Once a day
- Instagram: 1 to 2 posts a day
USE AUTOMATED TOOLS
Your social media account requires constant posting, and it is done at a specific time. But there are times in a day when you get caught up with other business matters, and you might forget to post on your social media account.
The good thing is, there are automated tools to do the job. You can find hundreds of them on the market, catering to the unique needs of businesses.
With these tools, you can easily schedule your post without any trouble.
RESPOND TO YOUR CUSTOMERS
If you want your business to get noticed, you have to be present online. You have to post constantly and create meaningful content. However, being in social media is not all about posting content. Remember about setting goals? If your goal is to engage with your customers, social media is the best tool to do so.
You can comment on their tag post of your product, like their comments, or answers their questions.
Customers like it when brands respond to them.
Remember, you also have to respond to negative comments. Finding solutions to people’s negative comments will boost your business’s credibility. People will see that you care about your customers.
CREATE ENGAGING CONTENT
Aside from occasional promotions of your products, creating engaging content for your followers will boost your brand’s name. You can use polls or surveys, or you can even run a contest.
One content that can gain a lot of engagement is posting videos. Most people spend their time watching video online than reading a product’s description.
There are many ways you can make your audience engage with your account.
Creating engaging content will increase your followers. The more followers you have, the more you can turn them into paying customers.
COLLABORATE WITH INFLUENCERS
Spending some money to boost your online business is the last thing in your mind. However, it is one way to help your business grow.
Collaborating with influencers is one way to get more sales.
In the last couple of years, marketing professionals reach out to popular influencers, but now it’s changing. Micro-influencers are becoming common.
Micro-influencers are influencers who have a thousand followers. Despite the few amounts of followers, they have a more engaging community. Therefore, micro-influencers are becoming an effective way to promote a brand’s name.
TRACK YOUR SOCIAL MEDIA OR CONTENT’S PERFORMANCE
You can use the automated tools mentioned earlier to track the performance of your social media.
These tools not only show you what’s going on on your social media content. You can find ways to get more followers and convert them to sales. You can see which content works and which doesn’t.
Use these tools to help you grow your social media presence and raise awareness of your brand.
CONCLUSION
Starting an online shop is just the first step. If you want your brand or products to get noticed, marketing them is important. One best marketing strategy that can help you increase your profit is by being active on social media.
Follow the simple steps enumerated above to help you in your first social media campaign.
