Instagram recently announced that it has reached the significant milestone of 1 billion monthly users across the world. This number is increasing daily and as an eCommerce business owner, you obviously feel compelled to start launching your advertisements on this social media platform to reach out and connect to these one billion users across the globe. If you are not registered on Instagram, it is high time you do so to get a competitive edge in the market with success!
Why is Instagram perfect for eCommerce business advertising?
Experts say that Instagram has a good advertising program for eCommerce businesses. You can use a lot of features on this platform when it comes to the creation of the perfect content to promote the products of your eCommerce business. You should target the right audience, build advertising campaigns focused on specific business goals that promote the growth of your business.
When you are searching for ideas that will help you to boost ROI and engagement on the next set of advertisements launched on Instagram for your eCommerce business, you can begin experimenting with the following tips:
1. Use minimalist typography – Though Instagram is a photo-sharing platform and images speak a lot, you can try out advertising campaigns that have text. Instead of using an advertisement with photos or images, you can try advertising your eCommerce business with an ad that features a single sentence, offer, or statement that is contrasted with a subtle background. This idea can really bring you real накруткалайковинстаграм and make you stand out in the market as well.
2. Optimize the zoom feature – Most users on Instagram frequently see ads on the platform, and they mostly scroll past ads that look predictable and forceful. One of the most creative ways to attract attention and increase user engagement is to optimize the zoom feature that has been introduced recently on the platform. So, for your next ad campaign on Instagram, hide a word, promo code, or a word in the image with a comment to ask viewers to zoom and pinch on it to reveal it.
3. Embrace lifestyle photography – The best ads on Instagram are those advertisements that do not even look like advertisements at all. Your customers will like them, and people will not even feel that you are inducing them to buy something. In order to attain this goal, you should avoid using stock photography in your advertisements. You should create innovative lifestyle photography that shows how your product can be used in real-life situations and by people that can relate to it. If you engage more in lifestyle photography, you can actually showcase how your product can be used in day to day like and by regular people that your followers can relate to.
Therefore, when it comes to Instagram and eCommerce business owners, keep the above tips in mind when you need to create social media ads. They are highly effective and help you to soar high in the competitive market with success!