A poorly designed website will drive away leads. Visitors will look for something that looks better than yours. For businesses, a website is like your virtual office. It gives people the first impression of your business. That’s why it is important to take time and develop a website that’s not only appealing but also easy to use.
Every website owner would like to see a lot of traffic on their website. But that can’t happen if your website is unattractive. You must have a professionally designed website to increase your online presence through increased user traffic. More website traffic means more conversions for your business. This in turn translates into more sales. Below are tips for anyone looking to design a website:
Create a Simple Homepage
It doesn’t matter whether you use pay-per-click (PPCP) or search engine optimization (SEO), the first place people will land to learn about your business is the homepage. They can later navigate to other pages once they are on the homepage. It is therefore important to keep your homepage as simple and professional as possible.
Consider your homepage ad a living room – a place where people spend most of their time at home. Design a homepage that is not only simple but also effective. You don’t have to jam your visitors with a lot of information. A website that’s too busy can easily deter leads.
Let Your Website Reflect Your Business
A website is an extension of a brand. As such, it should be designed in a manner that reflects the business it represents. Right from the start, pick a design that suits your brand. This will make it easy for people to remember you. The type of business is what basically determines the design of a website.
If you are running a graphic design company, you can have a more elaborate web design. But for a doctor’s business, a simple and reflective design will suffice. Generally, you would want to select designs and colors that make your target audience associate you with the brand.
A Responsive Design
Responsiveness is one of the most important things in a website. Responsive design is crucial because it directly affects the user experience on the website. If you have a responsive design on your website, it easily adapts to the devices used by users.
It can be a desktop or mobile phone, users will still view your website in a manner that fits their devices. Working with GrayCyan or any other professional designer can help improve your website’s responsiveness.
Create a Functional Design
The importance of navigation in any website cannot be overemphasized. Navigation is what people use when searching for information on your website. You would want users to easily locate pages without struggling.
When creating a website, ensure that is simple and easy to navigate. You may want to create general headings that include specific headings. This will not only keep your website organized but also help people to search and find information quickly.
Include Visual Elements
Visual elements play a big role in the effectiveness of a website. Text content is good but too much of it can make your website bogged and tiring. This is likely to drive away leads. But including visual elements such as videos, photos, and infographics, you grab the visitor’s attention since they take more time looking at the visual elements. It is also a perfect way of breaking up text and keeping users willing to come back to your page. Video is one of the best elements to incorporate on your page.
Test Your Pages
When you have included all the elements needed in your professional website, the last step is to test. You must ensure that all the elements are properly working even when used in different types of devices.
Testing is important because it helps you pick up errors that may affect the overall functionality of your website. There are many tools that you can use for the various aspects of your website.
In a nutshell, designing a good and professional website is not difficult. It is important to engage qualified and experienced people through the development process. The above-mentioned tips can also help you design an effective website.