While creating and procuring custom boxes, you need to value deeply the product inside it. One product that needs perfect packaging is frozen food items. For them, not only do you need to be created but also optimize your packaging in the way to add logo and exclusive information about the product. You can choose your requirement, according to your brand’s appeal. These boxes are usually created or ordered in various shapes, sizes, dimensions and colour according to your need. You can also send pictures of your requirement, and just get it delivered.
For creating perfect packaging boxes, following are the features you need to keep in mind:
- They should be easy to unpack and make boxes out of them
- The boxes should be able to be sealed tightly so that the freshness is maintained
- The form should be flat rectangular so that they can be easily placed
- There should be variety in size and shape to pack all types of food items
- The boxes should be printable, so that logo and information can be added on the top
Not only do you need to procure great packing boxes, but your goal is to create something that sets you apart from the other brands as well. In Pakistan, there are a lot of brands which deal in frozen food industry, which includes big names like K&Ns, Big Bird, Sabroso and many more. They all deal with frozen chicken, ready to cook items and a lot others. What sets them apart and makes the users instantly recognize them is their outer packaging. K&Ns has the characteristic red colour to its boxes by which consumers know which brand is this. Usually the product picture is also displayed well on the outside with the name and quantity of the product inside.
Importance of frozen food packaging
Out there, there are hundreds of brands which deal in this industry. They are working on their outer product a lot. By just being displayed in refrigerator, their presence can be solidified if done well. You can show off your packaging by choosing the proper company and products. Nobody can deny the attractive power of a colourful and presentable box. Keeping this in mind, it is important to create eye catching designs to make sure your customers are persuaded to take that box out of the fridge and buy it. These boxes also provide a lot of protection to the food inside. Whenever a customer buys the brand, the packaging tells a lot about it. It is a free marketing tool that all businesses need to use effectively.
These brands should not have attractive but also durable boxes made with state of the art technology. They accommodate the product inside it very well and seal it too. This makes sure that the food items are not degraded at all. Since frozen items can lose water and quickly become soggy, therefore it is important to use boxes material which prevents that from happening. These boxes are shipped locally and internationally in huge batches; therefore they need to have the top quality only.
How to create the perfect design for boxes
BRAND IDENTITY: Whenever you are designing the packaging for your frozen food boxes, you need to keep a lot of things in your mind. The first and foremost is your brand and its specific identity. The packaging is going to become your brand identity wherever it goes. Therefore, choose the logo, colour schemes and the material which resonates well with your business only. Do not compromise on using lower quality or cheaper material as it can harm your brand’s voice.
HIRE PROFESSIONALS: Another important thing to keep in mind is to hire professionals for the job. When you are starting, or working on a smaller scale, you can do it yourself or even hire freelancers for designing your logo and the label. As soon as your brand starts to boom, you need to hire professional graphic designers who should create custom labels, colour schemes, designs and all the other graphics. Over time, you will evolve and keep on changing and learn from your mistakes in this matter. But, it is important to start small but to start on the right note.
BE INSPIRED: Always take notes and research the market well. You can also take inspiration from you, and see what your competitors are up to you. What does your audience wants? Always work on that. Be inspired, but never plagiarize someone else.
NEVER COMPROMISE ON QUALITY: Always focus on creating and manufacturing quality boxes and packaging only, even if that means paying a little extra. Never ever compromise on the quality, or else you can end up in a big loss as the food also can be affected.