As a business owner, you know the importance of online advertising. Yet with so many choices available, it can be difficult to know which platform is best for your business. Google Ads service is a great option for businesses looking to reach local customers. Here are some of the benefits of using Google Ads for local campaigns:
1. You can target your ads specifically to people in your area.
If you’re running a local business, then it’s important to make sure that your marketing campaigns are targeted specifically to your area. The benefit of using Google Ads for local campaigns is that you can customize your ads to be shown only to people who are searching from a specific location. This ensures that your ad budget is being used efficiently and that your ads are reaching the people who are most likely to be interested in your products or services. As a result, working with a Google Ads agency in New York can help you to maximize the impact of your marketing efforts and improve your bottom line.
2. You can use location extensions to show your address and phone number on your ad.
One benefit of using local campaigns in Google Ads is that you can take advantage of location extensions. With location extensions, your ad will include your business’s address and phone number, making it easy for customers to find you. Additionally, location extensions can help to improve your ad’s click-through rate and overall performance. In fact, studies have shown that ads with location extensions are twice as likely to be clicked on as ads without them. Therefore, if you’re looking to improve the results of your Google Ads campaign, consider using local campaigns with location extensions.
3. You can set up customized bids based on location and budget constraints.
When it comes to online advertising, one size does not necessarily fit all. That’s why local campaigns can be such an important tool, particularly for businesses with a brick-and-mortar presence. With local campaigns, you can customize your bids based on location, which can be very helpful in terms of budgeting and meeting your marketing goals. For example, if you’re a business based in New York City, you can set up a local campaign specifically for google ads in New York. This way, you can be sure that your ad is being seen by people who are actually in your target market. Local campaigns can be a great way to get the most out of your Google ad spend, so if you haven’t tried them before, now is the time!
4. You can track how well your ads are performing using the Location Report in Google AdWords Console.
Campaigns that are location-targeted have the advantage of being trackable using the Location Report in Google AdWords Console. This report can show you how well your ads are performing in different areas and can help you identify areas where you may need to adjust your targeting or ad text. In addition, the Location Report can help you track conversions and compare them across different locations. If you’re running a local campaign, the Location Report can be an invaluable tool for making sure your ads are reaching the right people and generating the desired results.
If you’re looking for an edge in your local Google Ads campaign, consider incorporating some of these tactics. Our team at the digital marketing agency New York can help get your campaigns off the ground and running with laser precision to drive results. Ready to take your business to new heights? Contact us today!