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Best Ways to Improve Content Quality


Are you a Content creator? Or the content manager of any firm or company? Well, if you are, then you must be struggling to improve your quality. Quality of the content matters the most given that people prefer good write-ups. No one wants a content that goes wishy-washy. Hence, it becomes crucial for one to learn the art of improving content quality. This can be done through various tools and a variety of ways. Some of these are as follows:

Best Ways to Improve Content Quality

1. Choose the topic wisely

The first step to gain good popularity among others is choosing a good topic. Most often bloggers or sites choose mundane topics. This doesn’t interest the readers at all. They will just skip your site and switch to other portals. So beware of this practice.
Altogether, you need to choose something fresh, exotic, and the latest.

For example, these are technological times. Thus, one needs to mostly write on themes like apps, latest developments, etc. This will surely hold the sight of the readers. Even if you choose a remote topic, make sure you do justice to it.

2. Use facts and data

What do you look for in good content? Probably, one thing will be the authenticity and accuracy of the material. This means that your content should be very accurate, without technical discrepancies.

Most of the users will prefer content that has good figures and facts. This will help them to believe in your content easily. Also, content that is supplemented with numbers and truths is more reliable to read. If you merely write without any illustration, real-life example, or fact, you fail. Your content becomes a disaster! So try to incorporate as many facts as you can.

3. Use Readability Checkers

And this one is the most important tool for any blogger or site owner. If you are into content creation, you can’t afford to miss this aspect of writing.

Readability Checkers are basically tools that help one to know the readability score of his/her writeup. They range your content on the basis of Flesh Kincaid score, Gunning Fog score, etc.

Some amazing readability Checkers to try are:

Wrytin’s Readability Checker

Wrytin has an amazing tool to test the readability score. It uses the Flesch Kincaid score as the metric scale.

Wrytin’s tool shows very long sentences in red. This gives an indication that the blogger should shorten them. The checker also asks you to change passive voice into active voice. A message will be displayed alongside to help you know about it.

● Hemingway Editor

This is a famous editor and tool which does multi-tasking. You are supposed to type the piece you want to check the readability of. If there are any faults in it, then the editor will highlight it. It uses various colors as indicators.

Red means your sentence is too complex. Yellow means you need to shorten or split your sentence. Purple highlights will be to warn you of replacing difficult words.

It also gives a score; like the score of 6 for “good” to the content.
It tells which of the sentences are difficult to read and which are easy.

● Yoast SEO

This is another Search Engine Optimization tool. It will use certain colored emojis to tell you about your readability. If a sad red emoji will be seen, it means your content is poor. This tool will also highlight the subheading distribution mistakes.

A perfect green emoji means that your content is best!

And an orange emoji will show certain strength to improve your content.

4. Check Grammar

And here comes a very crucial part of this discussion. Grammar!

No matter what you write or where you write. You can’t ignore the importance of grammar. Grammar is really crucial in good content. Otherwise, people who are literate and well-educated will reject your content.

Today’s readers are very wise and not dumb at all. They will catch your mistakes in a second. In fact, there are many websites who make disastrous content in terms of poor grammar. So don’t repeat this mistake. You can check grammar through these tools and apps:

● Grammarly

This is a very famous app to check grammar. It highlights your spelling mistakes. It will also improve the tone and structure of your content.


This tool will judge your content on the basis of wordiness, vague language, etc. Besides this, it will correct your spelling mistakes also. It works on the lines of Grammarly. Though Grammarly is more famous.

5. Guest Posting

This is a very underrated version of content creation. But if used rightly, it can do wonders. Guest posting is a good way to expand the reach of your content. It involves the intermixing of two bloggers or content creators.

Be very active on social media and other sites to find good guest bloggers. This way you will be able to also add authentication to your content. Choosing guest bloggers is not very difficult. Just make sure you are on sites like LinkedIn, Instagram, etc.

You will find numerous famous bloggers, professors, academicians, etc. who are willing to create content.

Thus, guest posting will add quality to your already existing content. You can also learn from the writing styles of these guests!

6. Use Visuals

Do you prefer a colored book? Or a thick black and white one? Well, the answer may vary. People who are literature lovers will choose the latter one. But people who are quick readers will prefer the former.

So as per the content goals of your site, choose between the two.

If you want to increase the traffic of your page, just add pictures with it. Pictures make things look aesthetic. This way readers won’t get bored while reading your content.

If you are writing about the Himalayas. Won’t a snow-clad mountain picture look pretty? Or the lovely sand dunes on beaches? So visuals do improve the content quality.

7. Monitor your competition

And last but not the least way to improve content quality is here!

If you are in the web world, closely monitor the activities of your competitor.

In the web world, competition stays at its peak high. Sometimes we make the grave error of not watching others. But what most bloggers do is monitor other blogs.

For example, the Instagram bloggers in India will look at the American counterparts. Even a writer can do that. To improve your writing quality, look at what great writers do. Or just look at what famous sites write on. You can wisely note down the issues they deal with. You can even see the design of their website and way of writing. This will help you know more about content creation. Obviously, don’t plagiarise at all. Plagiarism can spoil your career. Yet you can learn some tips from them. And then create your own content!

So these were some of the ways one can employ to improve their content quality. When we talk about content quality, it not only means the written word. It also encompasses the issues any video deals with or any form of content. So just make sure you choose issues relevant to the present era. Choose good content to write or post. This way you are adding to the creative market as a whole in a good manner!

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Patricia is a freelance content creator & pro blogger. Till now she has served 3000+ clients from all over the world. As per her experience and dedication, she is famous for her writing style, that's why many blogging platforms featured her in the list of top 100 bloggers or Influencers.


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