Videos are one of the best, most effective marketing tools today. HubSpot reports that video content is now in demand since more people prefer and pay attention to them over other types of content. The same report also says most consumers want to see more video content from different brands in the future.
Using these findings in mind, investing in videos can be a smart move. With well-thought-out and produced corporate videos, you can increase customer engagement and conversion which, in turn, can translate to a boost in sales.
Video Marketing Best Practices
Investing in topnotch corporate video production services and having an impressive, engaging video, though, isn’t enough to help you reap its many benefits. To get the most from your investment, you have to ensure your target audience sees them.
To do this, you need to promote your brand video online effectively.
Below are five video marketing tips that will help you get the best results from your video content:
1. Upload the video on your website and optimize it for search engines
The first place you should upload your video is your website since this will allow you to reap a number of benefits. These include helping your site emerge on top of search engine results.
And to fully maximize SEO, craft an SEO-friendly title for your video. Don’t forget to create a good meta description and add the appropriate tags to optimize your video for different search engines.
Make sure you optimize your video as you upload and share it on other sites as well. By doing so, you will be sure you will give your video every advantage it needs to come out on the top of all search results.
2. Enable or add share buttons
When uploading your video on YouTube, SnapChat, Instagram, Facebook, Twitter, Wistia, and other online video sharing platforms, enable both embedding and sharing options on these sites.
By doing so, you will make it easier for all viewers to share your video. This will increase the chances of having the viewer engage with you as well.
If you have the same features on your website, turn them on, too, so that your visitors can share them effortlessly with others. You will then get help with promoting your video easily without even having to lift a single finger or spending extra.
3. Create customized thumbnails
Video thumbnails are now one of the key factors that drive an online user to play or not to play a video. This is especially true for YouTube and other streaming video platform viewers.
To ensure your video won’t be skipped or ignored, create a thumbnail that frames and emphasizes the image in your video that gives it the most impact.
If you are having difficulty choosing the right image to use for your thumbnail, select one with a smiling face making direct eye contact. People immediately relate to other people. Also, upon seeing a person smiling, viewers will be more encouraged to connect with you since they will associate the friendly, warm face with your brand.
4. Use social media to the fullest
Promote your video on various social networking platforms that you are registered with such as Facebook, Twitter, Instagram, and LinkedIn. Make sure you promote the links for the website video and for the other platforms you uploaded it to.
Don’t forget to optimize your posts as well. Start by adding appropriate and trending hashtags to improve video SEO.
Additionally, if you know specific communities such as online forums that would take an interest in your video, promote your content on these sites as well.
Lastly, don’t be embarrassed to ask people to share your video. Regardless of the social media site or forum, encourage others to share your video link.
5. Share your video via email
One study found that adding the word “video” in the email subject line increased the open rates by 19 percent. Additionally, it improved the click-through rates (CTR) by 65 percent.
Another research showed that simply adding a video thumbnail into the email can boost CTR and the engagement of that email.
Because of these exciting facts, include the link your new video in your email blasts. Whether these intended recipients are already your present customers or are strong leads, don’t forget to share your latest video with them.
To use video marketing effectively, start with good content and a well-produced video. Next, follow the tips above to successfully promote the video and get more people to watch it. When you do these two things correctly, you will surely get the most from your investment.