Even though 2020 has been extremely rough for many businesses, it doesn’t have to mean that 2021 will be the same. There are many great ways to promote your brand, boost your sales, and attract new customers, so keep on reading to find out how. Here are five useful tips on how to make it happen, so check them out and get down to it right away!
Come up with a cool giveaway
You’ve probably already figured it out, but we must say once again that giveaways have never been more popular than these days. That’s right, which is exactly why you should come up with one for your brand, too! Firstly, offering free stuff will always attract a lot of potential customers. It’s extremely simple, too, which is a good enough reason to give it a try. All you need to do is to announce a giveaway, including the rules and the details about the product you’re giving away. As for the rules of the giveaway, people who want to participate should follow your brand’s profile on social media and share your giveaway announcement on their profiles. This is a great way for you to reach hundreds of potential customers and promote your brand in the best (and least expensive) way!
Start a customer loyalty program
Building customer loyalty should be your next concern when it comes to upgrading your brand in 2021. Needless to say, every business owner knows that the value of loyal customers is immeasurable. Firstly, they will always come back to purchase more products or pay for your services. Also, your loyal customers are more likely to attract new customers through personal recommendation. So, if you want to let them know how much you appreciate their support, you should start a customer loyalty program. The first way to do it is to create a stamp card. One purchase equals one stamp, so your customers can get a free product after 10 stamps. You can offer discounts for each new customer they refer, too. Possibilities are truly endless here!
Find a new way to display your promotional material
Finding a new way to display your promotional materials is another amazing way of taking your business to a new level. This is essential because such solutions will inevitably catch onlookers’ attention and motivate them to learn more about your brand. If that’s your top priority, take one step at a time and purchase top-quality light boxes in the first place. These feature a slim LED frame that’s very simple yet captivating. These will completely transform the presentation of your promotional materials to potential customers. There are both indoor and outdoor light boxes, so pick a style that perfectly fits your business environment. Apart from these, you can also go for different types of wall frames, floor sign systems, banners, and many more!
Organize a promotional event for your brand
Organizing a promotional event undoubtedly is one of the best ways to engage your audience and attract future customers. This is a huge opportunity for everyone. Firstly, your customers will get to know your business values and learn more about how your company works. Also, you’ll spread the word about your brand and motivate people to try your products. Needless to say, your event needs to be planned out to the tiniest detail. This is particularly important now, when the entire world is in the middle of the pandemic. So, be sure to rent a big enough space that allows social distancing to some extent. Also, provide custom-made face masks with your brand’s logo on them. Besides that, don’t forget to print out a lot of promotional material and come up with a gorgeous media wall!
Update your profile on Google My Business
Last but not least, updating your profile on Google My Business platform is a fantastic way to promote your business. This is essential if you own a small company and you want to show up on Google or Google Maps when local searchers are trying to find businesses like yours. So, the first step is optimizing your profile. Start with general information such as the address, working hours, phone number, and email. Also, don’t forget to create a Q&A section with frequently asked questions. Adding photos and videos that showcase the most important parts of your business is more than welcome, too. When it comes to reviews from your customers, be sure to respond to all of them. That’s exactly what responsible business owners do!
As you can tell, there are so many phenomenal ways to promote your brand in 2021. These five are the best ones out there, so check them out and stick to our tips if you want to make it happen. Just follow our guidelines and success is guaranteed, without a shadow of a doubt!