Home Technology Why Do Tradeshow Events Need Reliable High-Speed Wi-Fi?

Why Do Tradeshow Events Need Reliable High-Speed Wi-Fi?


Tradeshows are some of the most important business events. From new product launches to highlighting your tradeshow booths, everything needs solid internet connectivity. Considering how crowded bigger tradeshows can be, simple mobile data can become useless. This is where Wi-Fi will be needed even more for data transfers and social media activities.

Why Do Tradeshow Events Need Reliable High-Speed Wi-Fi

The main purpose of tradeshow events is to spread the world for products and brands. Everyone not able to visit the tradeshow for themselves, will get to know about it through media. It is very important for tradeshows of all kinds to have high-speed Wi-Fi connectivity. Here are some reasons why tradeshows always need reliable internet connections:

Media Coverage for New Products Need Connectivity

There is always media coverage on tradeshows. Ultimately, this is the main purpose for organizing these events as well. Modern media coverage needs a lot of internet connectivity as well. All those bloggers, news channels and other media people need good bit of internet to transfer their files. If you have a tradeshow booth, you must ensure the organizers have a great connection.

This is why different booths use devices like iPad rental services for event and laptop hire as well. When you provide media devices, information can be shared right-away. However, every media device needs to connect to the internet for it to transmit data. Tradeshows should manage many different Wi-Fi connections and networks in order to provide the attendees the speed they need.

Social Media Coverage Operates on Internet

Social media coverage is absolutely essential for tradeshow events. Bloggers, social media influencers and even general people attending the shows need strong internet connectivity to share what they see. You also need to keep in mind that there will be many people using the internet. Shared Wi-Fi will lose performance and it needs to be able to handle all the social media traffic.

There is always the danger of social media channels freezing up on large tradeshows. However, high-speed Wi-Fi networks provide better support at all times. Different devices will be used by different kinds of people putting Wi-Fi networks under immense pressure. Typical networks will not work. You will need larger networks with great speeds and bandwidths.

Cellular Connections Get Poor in Crowded Trade Show Events

Of course, every modern blogger and social media influencer will have cellular connection. The problem is, their cellular connection will almost die out. This happens more so in larger tradeshows where same mobile connection service providers are used in bulk quantities. Even the best of cellular internet connections gets beat with much traffic on large events.

Ultimately, there is no getting around cellular connections losing internet performance on large events. The only way to provide good internet is to use high-speed Wi-Fi networks. Especially, busy times of the day or event will have major cellular connections failures. Also, encouraging your audiences and media influencers to not use internet when they don’t need it is the best way to go.

User Density Will Affect Wi-Fi Performance

User density doesn’t only affect cellular connections. It will take its toll on the best of Wi-Fi networks as well. You will need high-quality networks to ensure everyone’s connectivity. Also, encouraging people to only use internet when they need it will go a long way. Organizers can use options like VR Hire devices to engage people off the internet for longer.

Separating your internet connection into many units can ease the problem. In fact, larger tradeshows should organize many different Wi-Fi connection points. People closest to a connection point should only get access to it. Too many users connected to one router and Wi-Fi connection will slow it down. Make sure to test the internet before the event.

Identify and Eliminate Wi-Fi Dark Spots

Wi-Fi dark spots can hit any tradeshows quite badly. Also, there will be dark spots in larger halls or event places almost necessarily. When you provide many different connection points for users, this dark spot problem gets rectified to some extent. However, proper testing is required throughout the hall or your event place for complete verification.

Dark spots for internet connections are places where signals have drops in their wavelengths. These spots will provide users with lowest speeds. If an important tradeshow booth is in one of these dark spots, things can get problematic. Make sure to run proper diagnostic tests. Ask your Wi-Fi providers to check throughout the hall or event place for signal consistency.

Importance of Tech Devices Rentals for Tradeshows

Tech devices like iPads, laptops and VR devices will always be very important for tradeshows. Also, buying these devices on their full prices can be too expensive for brands and service providers. Instead, getting laptop rental or iPad hire services can help quite efficiently. These devices are important and will play a vital role in your booth’s popularity.

Also, when you provide tech devices, users will be able to share information online quickly. Wired internet connections with your devices can provide high-speed internet insurance as well. Arrange for these devices where you need. Make standing iPad booths to attract more people towards your booths. This will make people come to your booth more often.


Please enter your comment!
Please enter your name here