If you’re a business owner and your online presence is a big part of the entire undertaking, you’re going to want to know more about SEO and how powerful this thing is.
While amassing a giant online audience that will follow your every company post will take years or even decades, there are some things you can do straight away to make your E-commerce secure some quick wins pretty much straight away.
In this article, we’re going to propose to you some solutions you can employ that can make your website a tough-to-beat one when it comes to competition on Google. As you will see, even though some of the entries below would require some help from an SEO company, most aren’t that expensive, so you won’t have a tough time figuring out how to pay for them.
Right then folks, without further ado, here’s the deal.
How you can achieve quick wins with E-Commerce SEO
1) Keyword Research
As you already know, Google works in curios ways when it comes to finding stuff in the enormous pool of information it has control over. That said, there are some uniform ways you can ensure that the folks who type in certain keywords you’re interested in will inevitably run across your website and be directed toward it.
Now, to make this happen, you need to routinely include keywords in your content, so that once the Google’s bots get to work ranking various pages relative to different topics, yours will come up on top. Of course, it’s important to remember not to cram these keywords everywhere, but to include them in a fashion that feels natural and doesn’t interrupt the flow of the content itself.
If you aren’t sure how to approach this task, you can always hire a team of seo experts to help you out. These folks know the ins and outs of Google’s ranking system and they have the necessary tools for the jobs to create for you and accordingly place the keywords you need.
2) Page Speed Optimization
Any sort of problem that hampers the user experience such as technical difficulties or slow-loading pages are bound to undermine the effects of your SEO-based campaign to increase the traffic to your website.
This is why optimizing the speed of loading for your pages is so important. The thing is, the text itself doesn’t strain the browser too much, but various adds, chunky images, and videos often do.
So, to help your readers get to your content quickly and easily, make sure to use the images, videos, and themes in formats that don’t take up too much space and are therefore easier to load. Also, you need to keep your plugins up to date and get as many of the unnecessary ones out of your page as possible. These tend to take up a lot of your website’s resources and can slow things down if they pile up.
3) Unique Meta Descriptions
Many people think of meta descriptions as just that thing that you need to write along with the article for some reason or the other.
The thing is, though – the meta description of an article is the first thing a reader sees when they type in what they’re looking for on Google, so ensuring this pieces of information has a right sound to it as well as all the necessary pieces of information is essential for that initial hooking of the reader, so to speak.
A well-arranged meta description should go something like this:
An attractive headline that contains the keyword for the entire page + A call to action
4) URL Optimization
Unless you don’t want your readers to think that you’re working from a basement in some third world country trying to sell them bootleg Jackie Chan films in form of shady clickbait links, you should take good care of the appearance of your URL’s.
While this may seem an ephemeral matter to a novice, an experienced SEO expert would certainly highlight the importance of your URL’s looking neat and tidy.
All in all, taking care of your website when it comes to SEO doesn’t have to be a pain in the neck. Most of the ‘procedures’ to help your website grow are fairly simple and not that expensive, either. The bottom line, whether you’re planning to this yourself or hire a team of SEO experts to help you, taking care of these couple of SEO-related matters takes a small amount of money and effort – but can go a long way.