As we live in times where everything is online, your website is a crucial part of your business. Just like your physical place of business, you will want your website to be clean, attractive, professional-looking as well as inviting.
Keep your content updated
The first and most important thing that you need to do is keep your content updated at all times. Even if you don’t have anything to add, look through it and see how you can improve what’s already there. Read over everything and make edits as you go. You want to have the best information on your website at all times, therefore it looks professional and put together.
Make sure it has a call to action
You must ask yourself what is the top action you want your customers to take on your website. There are a couple you can think about.
- Sign up to the email list- by having someone subscribe to your email list you are creating an ongoing connection which allows you to market to them.
- Shop now option- if you are selling things tough your website make sure that you have a prominent “Shop Now” button.
- Fill out a lead form- if you are offering services instead of selling products, encourage the website visitors to fill out a lead form. It will capture contact information so you can easily follow up.
Add contact information prominently
Your homepage should be loud and clear. Don’t make your customers have to hunt down or guess how to reach you. Make sure that you add your contact information in the footer of every page so it’s easily visible. You should at least have an email address and your phone number.
Have images and videos
When you look at your home page and it is very text-heavy, you should change that. Adding images will break up the blocks of text and it will be more inviting for your customers. Add pictures of your team, whole business and products. If you aren’t confident in your skills, hire corporate photography services to help you. Another thing you should think about is adding videos. It can be a video or someone removing or demonstrating your product, anything like that will interest more people and it will make them more informed. Another fun thing you can do to set your website apart from others is to make a video of how to get to the shop.
Update your design to current standards
Having an outdated design will give people the impression that your whole business is not up to date. That is why you need to do your best to make sure that your website is updated and it follows the newest trends. It doesn’t have to be anything super complicated and fancy, just make sure it is not outdated and that is easy to use.
Improve your page speed
Let’s be honest, if the page takes a lot of time to load, people will just find a different website to shop from. Having a slow-loading page will also negatively affect your rankings in search engines. That’s why you need to take the speed test and see what’s going on. Taking the speed test will also give your suggestion on how you can improve the speed.
Make the website mobile responsive
In most cases, we look at websites through mobile phones, therefore every website needs to be optimised for mobile. If your website is not optimised for mobile devices it will negatively affect the search engine results. Not only will it improve its responsiveness, but it will give your website a facelift. This is why you have to improve your website for mobile responsiveness.
Always check for any errors
As Google is one of the top search engines, you are getting a good amount of traffic from them. So it only makes sense to keep Google happy with you. You will be able to do this by going to your Google Search Console account and seeing what are your errors. Look for things that need to be fixed, and then look for best ways to fix them. Once they have been fixed, you can report that it has been fixed and Google will re-crawl your website. When you have a website that has no errors is a website that is being taken care of and in Google’s eyes, it is the best. So if you want to have a powerful website that people like checking for errors and keep fixing them. A website that is always taken care of is a website that works best.
The goal with your website is to evolve along with your business and give your customers a way to look under the hood and see that your business is the one they should purchase from.