Home Business Boosting a Brand Using Stickers and Labels

Boosting a Brand Using Stickers and Labels


Using stickers and labels is probably the most common way of promoting your business. It’s also considered one of the most versatile marketing tools you can use for advertising. When talking about potential advertising value, promotional stickers can be used in various ways and different places. It doesn’t matter if you’re using it for personal purposes or sticking it to something else because stickers will always be a tool to relay messages.

Companies nowadays use digital methods in promoting their businesses. The easiest and quickest way to make your business known to everyone is to use social media platforms. So most business owners promote their businesses through Facebook and Instagram. Not only is the platform competitive, but it’s also costly. That’s why no matter how underrated stickers may be, the potential they got when it comes to brand awareness is extremely useful in many ways. Here’s how you can boost your brand using stickers and labels.

Boosting a Brand Using Stickers and Labels

Use Your Company Brand for Labeling Your Stickers

Your company brand is more than your business logo. It’s what your target market thinks about when they imagine your business. The company brand includes the innovative motto, imaginative and creative logo design, and colour scheme. Using your company’s brand can help spread awareness of what your business is all about.

And, what versatile way to promote a business than to utilize your logo onto sticker labels? Printing in Newcastle can offer you an efficient and high-quality printing service at an affordable price.

Using Stickers to Relay Information

One of the best ways to promote your business using stickers is to provide essential sales information about what you’re trying to sell. For example, you can put some of your product’s benefits and features on a sticker and place them on the packaging. That way, you’ll also be able to provide information about your product. The good thing about having a sticker on your packaging is that you can further draw your customers’ attention by highlighting the essential information of your products. Even if you already have the information printed on the packaging.

By doing that, you might give your customers a chance to see the information they could have overlooked before. Before you place stickers on your packaging, you need to make sure that you’re trying to portray the message clearly. Otherwise, it’ll just become unessential. You might want to check out sticker label printing Newcastle as they have some of the most reliable printing services in the area. Anything you can do to make information visible, especially your business’s highlights, can help you promote your products, and stickers might just be perfect for that.

Place Your Business Stickers Anywhere

The best thing about having stickers for your business is that they’re not just limited to your products or packaging. Business stickers are actually for anything. You might not know it, but once you’ve placed a sticker on anything, that will become your new marketing outlet. Whatever your business is, you can just broadcast your business logo sticker. You can also pass them out to your family, colleagues, friends, and even strangers so they can stick them onto their belongings.

Once they’ve stuck it on their belongings, then you’ve successfully done promoting your business. You can check out printing in Newcastle for quality-wise printing services as they offer efficient and cost-effective printing services. You can also promote your business using stickers because you can attend an event or exhibition filled with businesses. A sticker passed out during this time might be an excellent new deal for your business. There are countless things you can do using your business stickers. You might not know it, but you might have passed your sticker to someone who might be your key to success.

Create Custom Bumper Stickers

One of the easiest ways to promote your company is through custom bumper stickers. You can hand out your business bumper stickers in many events, exhibits, in-store, include them in the package for product shipments. You can even hand out bumper stickers while on the road. Just make sure you’re at a stoplight and don’t get out of your car. This is actually a low-cost way to share your brand or just like giving a simple gift to your customers.

Once those people who got your bumper sticker applied them to their car, it’ll become free advertising that would greatly benefit you and your business. Also, that sticker will reach miles from where it originated. So, there’s a bigger opportunity coming for you. It’s a cheap and simple way to build brand awareness.

Apply Business Stickers to Your Personal Items

Before you pass out your business stickers through your customers, you need to start using them personally first. That way, you’ll be able to know how effective it can be. If you already have a store, you can use the stickers as additional branding. Place it anywhere you like, and make sure it’ll be visible to your customers no matter where they’re looking. This way, you’re letting the stickers do the marketing for you.

Also, you can use your branded stickers to your personal items for more exposure. You can also give them to your friends and family and let them use them on their personal items. It’s better to apply them to any item that you use daily. These items may include tumblers, notebooks, laptops, water bottles, luggage, car windows, etc. The more visible the stickers, the more brand awareness you’re creating for your business.


Most businesses and companies use various ways to promote their business. Some promote through social media, email marketing, blog posts, videos, and some even promote through contests and giveaways. Stickers and labels might be an underrated way to promote your business. But, they are considered to be one of the most effective ways to create brand awareness.

In the end, the most important thing is you were able to spread the word about your business’s products and benefits. It may not be easy at first, but with a little perseverance, you will get what you’ve always desired.

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Patricia is a freelance content creator & pro blogger. Till now she has served 3000+ clients from all over the world. As per her experience and dedication, she is famous for her writing style, that's why many blogging platforms featured her in the list of top 100 bloggers or Influencers.


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