Outsourcing gets a bad rep because there were a lot of companies who forgot about customer service while they were searching for the lowest bidder. Now outsourcing is a bit of a dirty word in some circles.
In certain situations, outsourcing still makes sense. If your outsourced group isn’t customer-facing you don’t have to worry about negative backlash from customers who have a prejudice against outsourced workers. Marketing is a good choice for considering outsourcing, and here’s why.
#1. Outsourcing an agency is cheaper than hiring an employee
Yes, the biggest reason people outsource is to save money, but there are other costs to hiring an employee. If they cannot deliver the goods, it can be much more difficult to get rid of them. But if you outsource your marketing with an agency, not only can you negotiate a better price but there is usually a good escape clause if they cannot deliver.
However, because you are outsourcing you may not have as much control over them as you would like and there will be a learning curve as they adjust to your company’s vision and culture. But if you’re willing to let go of a little control and trust they can do the job, you can really save on hiring expenses.
#2. It’s not the first time at the rodeo
You don’t want to be someone’s marketing trial by fire when your business is on the line. An experienced marketing agency will know how to set up a content marketing plan, an email campaign, and how to manage PPC advertisements.
Because it’s not their first time at the rodeo, you don’t have to worry about the people to whom you’re trusting the marketing campaign to be learning on the job. They already know what they’re doing.
#3. They’ve got better marketing toys
For the small and medium sized plumber who needs a marketer, it’s nearly impossible to justify the cost of getting some of the amazing, and necessary, marketing tools that are out there. There might not be any reason to get a Buzzsumo Pro or a Hootsuite Pro account. There might not be an overwhelming reason to work with GroupHigh or Applied Insights, or pay the prices for these tools. They’re great for marketers, but not worth it for a non-marketing business just getting their content marketing campaign off the ground.
But for a digital marketing company, these tools are essential. They are already familiar with what tools they need to make the job happen. Plus, for things that all online businesses should know about, like basic analytics, they will be able to explain what the essentials are so you can measure ROI.
Take a second look at the idea of outsourcing your marketing. The right marketing partner can take your business far beyond where you thought you could go for less cost than you might think. They will have more tools and more resources available for making the most from your business.