Instagram is an integral part of digital marketing. And, used by 1+ billion users worldwide. The reason being more & more companies are using Instagram for engaging with their customers and turning them into loyal customers of their products & services. If you also want the same, read through & implement 10 killer tips to maximize your Instagram engagement we have rounded up for you.
In spite of the engagement, Instagram is also becoming the shopping hub for most users. Yes! According to the studies, 81% of users research a company’s product & services through Instagram. So, you can drive traffic, sell your products, nurture your audience with more information about your product and get their feedback easily from Instagram.
But, to make this all possible you also need to learn digital marketing. Such as building a persuasive landing page, call to action, Instagram ad copies, email marketing, and many more.
If you’re not sure whether you should opt for a digital marketing course or rely on the internet for self-learning.
Let me help you with that, opting for a course is a wise decision for learning advanced digital marketing skills in depth. But, make sure you analyze the course curriculum & teaching style well. Don’t get discouraged if you can’t find a good institute for learning digital marketing skills. You can look for digital marketing courses in Jaipur & other cities and learn through live online classes.
So, let’s get ahead to learn breakthrough strategies for increasing engagement on Instagram.
10 Killer Tips To Maximize Your Instagram Engagement
Organic engagement on Instagram impacts hugely on your sales and revenue. The more engaged your brand will be with consumers the more they will recognize your brand’s products & services and opt for them over others when they actually need them.
So let’s get started to learn how you can boost engagement on Instagram organically.
1. Identify Your Best Time To Post
Creating engaging content for Instagram feeds is such an exhausting task. If you do everything up to the mark but posting your content at the wrong time can impact your Instagram post engagement adversely. Because the post doesn’t reach to your audience.
If you want to boost your post reach on Instagram. Firstly, ponder upon who your audience is and what is the best possible time they can be scrolling on Instagram.
Once you discover the best time to post your content. Stick to the time and for making it easier you can schedule your post to be live at a specific time by using Hootsuite.
2. Be Consistent With Testing New Content Ideas
Outdated & boring content is the best way to decline audience engagement on Instagram. Keeping pace with the trends & new content types endorsed on social media platforms nowadays.
Keep your Instagram account upgraded with the latest content. And, don’t forget to test and analyze the user’s engagement on different content.
3. Create Savable Content
We often judge a post engagement is on the basis of Likes, comments, and share posts get on Instagram. But, this is not enough to increase your visibility on Instagram. If you want to make the Instagram algorithm happier to boost your content reach and visibility. You got to create breakthrough saveable content.
Saveable content engages users so deeply that they get back to see them again & again. If you don’t know how to make saveable content there are numerous saveable content ideas on an interest you can easily find & create savable content for your brand.
4. Share Data To Your Audience
Nothing builds more credibility in the actual data about your brand’s product & services. For instance, turned 1000 students into professionals already or Choose outfits that flatter from 671+ choices, etc.
No matter what your product & services are, you can always use data to engage your audience. It will create a sense of trust & create a desire to buy your product & services.
5. Engage With Long Captions
Seems counterintuitive? Let me explain one of the killer tips to maximize your Instagram engagement.
Just for writing a caption, Instagram gives you 2200 characters. Most marketers don’t even utilize half of it. Maybe they are unaware of the fact that the longer a user stays on the post the higher the engagement and reach will be.
Instagram algorithm keeps eyes on the tiniest user’s activities and boosts your ranking on Instagram accordingly. The benefits of the long Instagram caption are you can describe your product & service details, add a strong call to action and expand the engagement time spent.
6. Use Relevant Hashtags
Hashtags are broadly used on Instagram for boosting post engagement. If you want to boost your Instagram reach, only including hashtags in your post is not going to help.
You need to identify which hashtags drive more engagement. Now the question is? How are you gonna identify higher engagement relevant hashtags for your post? Well, there are some tools you can use to find out which hashtag brings the highest engagement for the post such as later, keyhole, and hashtagify.
These awesome tools won’t only help you to find the best hashtags for your post but also allows you to filter hashtags based on likes, comments, and shares.
Conclusion: Instagram is the most used social media platform worldwide. On average people use Instagram 30 minutes a day, and 8.8% of them even use Instagram for more than 5 hours. If you’re a local business or brand, Instagram is the best platform to engage with your audience. Therefore, I have shared 6 killer tips to maximize your Instagram engagement for increasing your brand awareness & sales.